In SEO, 90% is clear about the target and the audience we are targeting, developing a coherent strategy with both, and knowing how to develop it. The remaining 10% is the tool, but that 10% is essential, since it can greatly facilitate our work and increase our performance in a remarkable way.
Below you will find a list of the most useful tools for an SEO:
General tools are those essential for SEO work, without which you can not pass, however much the individual is more important than the tool, and without which you would have a bad time. They are also the most generic tools that can be applied to any situation:
Google : It is the most basic tool for SEO. From familiarizing yourself with algorithm changes, to getting keyword ideas or analyzing your competition.
Google Webmaster Tools : Fundamental to tell Google how to interpret your web, to have a platform that notifies you of the errors of your web, penalties and even of the links detected by Google.
Google Analytics : Knowing what your users are doing on your website and how they reach it is vital from every possible point of view.
Excel : A fundamental tool for data analysis, link building, competition, reporting … The most useful tool for an SEO after Google.
Keyword planning is one of the most important phases of SEO work . Knowing where the traffic is , where the competition is and where you have to go to find the perfect balance that allows you to get the maximum benefit is an art. However, in addition to Google itself there are a number of tools that can make life easier, or at least give you some idea when you are completely lost.
Adwords Keyword Planner : In Adwords, go to Tools and AnalysisKeyword
Keyword Planner . It is not comparable to previous Google tools, but it is very useful to find keyword suggestions.
Übersuggest: Übersuggest gives you suggestions about a term from which parts, based on Google autocompletion. It is useful because it gives you many different combinations that you might not have thought of.
Google trends : Allows you to view search trends over time, by country and by region. It is useful for discovering emerging trends, in disuse, or comparing two formulas to look for information.
Wordle: Useful to get an idea of the terms map of a web, both to have a visual approximation to your keyword density and to do a report or a brainstorming .
If you want to know where you are compared to your competitors , what content they have given better results or what strategies are following at SEO level, a deductive mind and the following tools can become the Sherlock Holmes SEO.
Open Site Explorer : This MOZ tool has a somewhat limited free mode, but is appreciated when comparing competition. It lets you know authority metrics, link profile, and even social metrics. Vital to compare pages and domains with each other.
Alexa : He is one of the biggest Internet authorities in measuring web traffic through its panelists. It gives you information about estimated web traffic and information about your link profile. It’s as reliable as a fair shotgun, but it’s useful to get you started.
Quicksprout: It is a tool that at a glance gives you an analysis of your web: loading time, visualization, code errors. There are many points that it does not cover, and elements that can appear as errors without being it, but in general it can be a good point of contact with a new web.Ojo with its tool of Social Media Analytics, it gives you a list of the pages more shared Of a domain, which is ideal for analyzing e-commerces or blogs and being able to draw ideas from content of success.
MOZ Toolbar : A search bar for Firefox and Chrome that allows you to get additional information about the authority of the page in the search results, and added functionality to identify links, keywords, etc.
Pagerank Status : An addon for Chrome that shows you at a glance the Pagerank of a web. It has more features, but other tools do it better.
Chrome Sniffer : This Chrome addon lets you see at a glance which CMS and JS libraries use the web for easy and non-intrusive browsing. Great for additional information.
Rank Tracker : The easiest way to monitor results for huge lists of keywords, saving history and generating reports.
Archive.org : In many cases you may want to look for previous versions of a website or the competition to see SEO changes. Even in the broken link building.
Analyzing your page allows you to identify the main barriers to your website positioning in Google, what mistakes you are making , or points that are difficult to identify with the naked eye. In short, they save you time and effort , although they never completely replace the work of SEO analysis.
Screaming Frog : This tool works like a robot of a search engine that enters our web, explores the pages and communicates us errors and the information of each interior page. Ideal for detecting indexing problems, duplicate content and information on each page as meta descriptions, titles or headers.
Robots.txt generator : An online application to create a Robots.txt file in a moment.
Robots.txt checker : Validate your robots.txt to verify that there is no syntax error.
Sitemap Generator : An application that tracks your website and generates an automated sitemap. Ojo, if you have problems of indexation because the robots have problems to access your site, generate it of another form.
Sitemap checker : Check the code of your sitemap to detect possible errors, and try to correct them.
Google Site Speed : It indicates the main problems of optimization of your web and server in time of load. Essential.
Pingdom Tool : Allows you to see the upload time per file and cascade, so that you see what calls and what factors make your website slower. In addition, you can make pings from different locations and, registering, monitor the uptime of your server and be warned of when it falls.
Yahoo! YSlow : An addon for browsers that gives you a valuation of the loading time of a web and main optimizable points. A good complement to the previous two for true optimization geeks.
Google Snippet Preview : An easy way to check how a Google result would look from a title, URL, and description. Useful to explain these fields to a profane in SEO, or visually check new titles and descriptions.
Check my Links : A Google Chrome addon that lets you easily identify which links are broken. Perfect to see possible 404 errors on your website, or to make broken link building.
Redirect Path : A Chrome extension that tells you if you’ve reached the page through some redirection. Ideal for identifying poorly made redirections.
The unique tools of Link Building are those that allow better communication for the contact, see who copies content to you or when you get mentions . Except broken link building – and the black hat techniques, which we will not discuss here – you will not require very complex tools to get links.
Image Raider : This inverse image search tool tells us when an image is being published on external websites. Ideal for monitoring images ropias, infographics and graphic resources, verify if they link us and based on this generate relationships or request a link.
Google Alerts : Add terms (a brand, a keyword, your name) and Google will alert you whenever they appear mentioned on a page you index. Great for keeping up with a topic, monitoring mentions or detecting link building opportunities.
Xenu : It serves to find broken links to your website and within it, despite its design, this tool is simple but effective.
Rapportive : Rapportive is a tool that links your contacts’ mail accounts with their profiles on Twitter, Facebook, Linkedin and Skype, along with some relevant additional data. In short, it gives you more information about who is, what opinions and where are the people you write when you do link building, and this is a huge plus.
Boomerang : When you dedicate to link building, it is normal to send mails on weekends or untimely hours. Boomerang allows you to send your e-mails at the date and time you set to look like a normal person.
Whois : It lets you know, in some cases, who is behind a domain. This makes it easy to contact him, establish a relationship, etc.
Buzzstream : A CRM for link building and detection and contact of influencers. Basically, try to simplify and simplify all the contact and relationship that involves the link building.
SEO suites are those that do everything – or almost everything – what you can ask them SEO level. Backlinks, rankings, competition, social, tips … but they all have their pros and cons. The descriptions included in each one are totally inefficient, but it is that a chapter of its own would not suffice!
It is best that you try them and decide for yourself which fits your specific needs, because each is a world.
SEMRush : It allows to make analysis of the ranking of keywords, to analyze the SEM campaigns of your competitors, search and analysis of possibilities of keywords and to make customized reports.
Majestic SEO : Simple and complete, besides offering a complete list of links to the URL that is, gives you the anchor text, the date in which it was detected and the value of the page that has the link (Pagerank and Alexa). It has two types of information: link history and last detected links.
MOZ : It allows to create different campaigns in which you can analyze the ranking in search engines, analysis of the links of the competition, on-site analysis of your web, analysis of relevance in social networks and link your account of Google Analytics to make comparatives of traffic With your different keywords.
Ahrefs : It allows what all but with very interesting additions: historical links, facilitates the day on which links have been created and / or removed; As well as a small on-site analysis. In its free version allows 15 queries per day per user.
Advanced Web Ranking : A tool for measuring rankings, reporting and backlinks with integration with Google Analytics. An interface level is one of the cleanest and most elegant.
Raventools : Analysis of keyword ranking, monitoring relevance in social networks, on-site analysis, monitoring of PPC campaigns, competition analysis and creation of personalized reports.
WooRank : Woorank is a tool focused on giving you SEO feedback on your web; Although it has information about backlinks, visits, traffic and competition, its biggest difference with the competition is that it gives you feedback regarding the marketing plan of your website.
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