The furniture is very important today for business, for consumers, for SEO. Google confirms it with the announcement of the upcoming introduction of two new products for the Mobile Search . The measure will have some impact on the ranking of our websites: what you can do to not get caught unprepared? Find out in this article.
in short content:Simplification of the research results from the mobileHelp users to find the content they are looking forIn conclusion
In recent months we have talked a lot of furniture : if we managed to communicate the importance – also continues to grow – this technology has for the business and for marketing, then it will be clear why we do it again with this new post.
Last Tuesday Google has posted on its Webmaster Central Blog a short article. We are not exactly the webmaster , it is true, but work closely with these important figures has an essential role in any SEO activity that respects. The news that we learn from what Google publishes on this blog, in fact, are of vital importance for us and for all those who, like you, they also deal only marginally Web Marketing.
The goal that Google has set and which reaffirms in recent statements is to improve more and more their own research methods made available to users. This means do everything in its power to help users to find, as quickly as possible, the best answers to their questions, no matter what device they are using. Rowing in this direction, the Mountain View giant has announced the upcoming introduction of two new measures by which our Mobile Search will become more simple , more fluent and more effective . And our SEO? That will have to be more attentive to some aspects we are about to review.
SIMPLIFICATION OF THE RESEARCH RESULTS FROM THE MOBILE
Mobile-Friendly-labelTwo years ago Google introduced the ‘ label ” Mobile Friendly ” within the snippet shown in the Search Engine Results Page (SERP). The purpose of this measure was to make immediately obvious to users which were the most sites listed for consultation by smartphone or tablet. In practice, Google signaled where to find actionable content without having to zoom and pages with buttons and clickable elements of the right proportions for the screens of mobile devices.
The experience to click the link to a site – located between the results of Mobile Search – and then they find themselves faced with a page with too small texts with commands impossible to select precisely via touch screen or requiring you to a continuous scroll the screen is terrible. The label ” Mobile Friendly ” saved us many times is this kind of unpleasant events that the loss of time resulting in them.
Google decided that soon remove this label; not because he repented of the maneuver, but to ” clean up ” the display of search results and does not hinder the content with non-essential elements. In announcing this, however, Google also notes that the attribute mobile-friendly with all the features that will revolve around continue to be a ranking factor is very important. The Webmaster always will provide both the mobile usability report that the mobile friendly tests to support webmasters in related assessments adaptability to different devices of Web sites they manage.
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HELP USERS TO FIND THE CONTENT THEY ARE LOOKING FOR
Although nowadays the majority of web pages has adapted to provide text and content perfectly legible even from mobile devices, Google recently detected several cases in which these same pages also force users to view the interstitial advertising very intrusive . Therefore, while the content is properly present in the form listed below, as well as within reach for the ‘ indexing by Google, it might actually be hidden by promotional items. This can be extremely frustrating for users who are unable to access the information they expected to find when they selected that specific site between all the results shown in the SERP.
The pages that host interstitial advertisements provide its visitors with a ‘ poorer browsing experience compared to that of the pages that make the content readily accessible. Especially in the case of consultation from mobile devices, where the screens are mostly small in size, this can be a considerable problem. That’s why, starting from Wednesday , 11 January 2017 , Google will ensure that the ranking of web pages whose content is not easily accessible by users via landed page Results Mobile Search is penalized .
To make it clear what must be avoided, always in defense of a user experience functional and smooth, Google also provides some graphic examples.
Example 1 : the site shows a popup that covers the main content of the page. This can happen either when the user arrives at the above site by clicking on the snippet found in the SERP, or at a later time, when navigating between pages.
Example 2 : the site requires an independent interstitial ad that the user must close for access to information contained on the page. We emphasize also that, in some of these cases, the closing operation of the ad is complicated way, for example with a “Close” button retractable.
Example 3 : the page uses a layout such that the part so-called above-the-fold has the appearance of an interstitial advertising such as that described in the previous example, but in reality simply precedes the actual contents of some scroll.
The expression above the fold , which literally means “above the fold”, is borrowed from the jargon of the press, which indicates everything that is visible on the facade of a folded newspaper. It is understandable how, in the web, all that is visible of a page without the user having to use the scroll bar to have a greater impact. In this regard, we see also what we have said in the article about how to create an effective landing page .
By contrast, Google also provides some examples of techniques accepted and that therefore, if used wisely and responsibly, will not fall in cases penalized by the new policies.
Example 2 : windows to log in to a site whose contents are not publicly indexable. In that series could include, for example, e-mail or paid materials.
Example 3 : banner occupying a sufficiently reasonable portion of the display or of which the user can easily break free. From the image that Google furnish in support of this example, as you can see, it seems that the reasonable amount of space granted to a banner corresponds to about a quarter of the screen.
Google is already long by controlling interstitial offering the user from moving to install an application . Today, continuing in the development efforts, records and affirms the need to extend this attention to interstitial more generally. In consequence of this, and to avoid a duplication in functionality, control for interstitial of app-install has been removed from the mobile-friendly tests and will be incorporated in this new.
Google points out that, as has always been the elements that determine the placement of a site in the search results are many, of different weights and are taken as a whole . This new parameter, which – we repeat – will be implemented in the algorithm of the search engine in January 2017, will be just one of hundreds of ranking factors that Google will apply in the assessment of our online windows. Priority will be always given to the relevance of the page than the search intent : the royal road to get a place in the higher sections of the SERP is therefore to equip our page content consistent, quality and highly engaging .
In the coming months there will certainly be a discussion among webmasters and related professions on how to prepare for these changes , the pop-up types to be preferred and the strategies to be adopted to make each element in some way extraneous to the main content of the page as unobtrusive as possible. It is also conceivable, too, that the same questions will be extended for displaying web content from desktop computers : the intentions that Google has expressed here in connection with Mobile Search actually underlie the principles that may apply very well even for traffic from any type of device. We await the details; if in the meantime I had any questions or wanted to leave feedback, both the forum webmaster Google that our comments section below are at your disposal.