My first article of 2017 is dedicated to one of my favorite topics: the link building. But eye, I will not speak in this article by earning links and digital PR, but of classic link building. So we know that we are always in the soil “gray” of activities that, according to Google guidelines, should not be carried out. But you can imagine very well that, without link building, that figure could be up to your company will be swallowed up by others that maybe do the link building one of the higher investment activity.
Small premise: the top Search Connect Marketing there was a certain , former Search Quality Analyst at Google and now works as a SEO (really ?!) for a company of his own. During the question & answer panel was read my question sent through the relevant form a few days before. The question was this: ” as a percentage how much assegneresti importance today to three factors which determine the ranking of Google, SEO technique, content and links? “.
His response was that we all expected, beyond the fact that (I think more than anything to equal conditions), have indicated that they consider true a fair share distribution among the three factors, he said first that “the links are very important for Google because it is thanks to the links that the web is formed and it works ” .
Link Building the poor and risky always leaves traces
Leaving traces while doing link building is very simple: just always play the same patterns .
Usually we leave tracks when:
1.Always push the pages themselves, who may correspond precisely to those who do sell the site (deep page);
2.we always use the same anchor text, which perhaps are exact keywords and corresponding to those targeted by the page to which the link is intended;
3.linking is always in the same way, such as an editorial link at the top of a text that presents no other external links);
4.using a single link building technique, such as directories, or just the guest post.
PBN: myth or real utility?
And then they come back into vogue in recent years the PBN and, inexplicably, it seems that the new generations of SEO will be fascinated. There are so many techniques to do link building out there even more effective, and yet in many point to PBN thinking they are safe and do not leave traces.
The PBN are useful side SEO? Of course, if I acquire the expired domains that have a good link profile in order to relaunch a new even of different thematic site, not only the content posted will position itself very well but also outbound links will bring a high benefit to the target site. But a PBN to a human eye is almost immediately unnatural. Among the things that stand out are the engagement signals, almost absent (for example, we speak of company shares), a poor template, items that seem drawn to the pure purpose to insert ourselves an external link, non-theming of the subjects treated (practically speaking everything from forex to wellness, dall’adult to food) etc.
That’s why those who build a PBN does so with a certain caution because basic requirements to avoid being shot down in a short time must be:
And Class C IP address, server and geolocation of all different servers, always different template;
2. Avoid Google services: Analytics and Webmaster Tools and connections between accounts
3. This is the basis, but then if the Registrant of the sites is the same, it turns out that in any case leave a track and trace at all of the sites linked to a network becomes a simple game like connect the dots on the week Puzzles.
The Link Building (more) Reliability and quality.
The “plus” in parentheses in the subtitle it is not random: the link building totally safe there and will never exist . If you want something that makes you feel 100% sure you have set your strategy of Content Marketing, Earning links and Digital PR and predict even larger budgets to achieve exceptional content to be delivered in a targeted sites.
But when it comes to link building, we can do it with a safety margin in more, a little ‘how to deal with a shootout with a bulletproof vest, but still it comes to link building and link building will NEVER be 100% secure .
The goal of those who make sacrosanct link building today must be one only: avoid leaving traces .
We can avoid leaving easily identifiable “traces simulating” natural acquisition of links to a site in four ways.
1. The cocktail shaken in a balanced way
We plan to run a historic site, high quality, very followed by a large number of readers. This site generates its own links and profile consists of various “signs” that the domain has accumulated over time. If we analyze it we would notice that, along with links distributed on various pages of the site and a high variety of anchor text, there are also mentions no link, link with nofollow, co-citation co-occurrences, links and mentions arising from content made or shares of digital pR, social signals, etc.
All this creates the cocktail that is shaken and provided to Google. Such a cocktail allows you to savor the different tastes than we entered, and not just the links, and not only the link anchor text with money.
2. A Trust balanced between links
In a natural link profile is not all links will have a high authority, especially if you are starting from scratch. That’s why we will not limit ourselves to choose sites all with the same SEO metrics (could be the Domain Authority of Moz or Citation Flow of Majestic or other), but also to diversify well these factors. The diversity of linkanti sites, but also of their authority, will not leave traces.
3. “links them all”
The natural breakdown of inbound links on the web pages is another factor that makes the difference. What we need to ask ourselves is where usually is linking those who DO NOT do SEO?
And by fast analysis of all the most successful sites we will discover how, after the homepage, almost always the most linked sites are not those of the products but those editorials: blog posts, mini-guides, any video guides, etc.
This means that we will have to do link building only to the editorial pages of the site? Absolutely, but we have to make it EVEN for those pages and if this is not just a purely tied to the natural factor, it could also attributable to a transfer of link juice speech: an external link pointing to an article in it has a direct link to the product page.
4. We are not mathematicians, we avoid creating patterns
One of the most common practices in the management of link building is the process views of activities . Processuality often linked to an editorial calendar.
Let me give an example of editorial activity schedule:
1st month: 10 Different website link to page A with the keyword A
2nd month: 10Different websit link to page B with the keyword B
3rd month: 10 Different websit to page C with the keyword C.
In this way I’m leaving at least three different tracks: the same number of products per month link, push a different page each month, every month prompted a money different keyword.
As you can imagine, we have to do in order to change these conditions month by month, even better week by week.
So if, for example, the first month will link different pages, the next they will link different other, without ever creating diagrams related to an activity manual.
Same should be followed for the selection of sites, the level of their authority, anchor text of the links, etc.
1 MONTH 2 MONTH
The “container” of links
On this question, you could open many hours long debates, especially since there is no empirical evidence that a link included in the text in one way or another like it more or less to Google. It might be true that a link inserted at the beginning of a text on an authoritative site and theme, and with the exact anchor text corresponding to that of the keyword that interests us guarantees us maximum boost, but knowing exactly how it should be an editorial text our link to not appear suspicious in the eyes of a manual reviewer Google is not granted.
Clearly, if we keep doing link building in this way on sites containing dozens of different themes, with short texts and one outbound links on a commercial text, the fall will be easy and disastrous. Among the advice that I can give:
always try publishing sites with active traffic: better a link to an article with comments and social shares that one from an article with no metric interaction and visualizations;
Never use the same style of writing in the articles, for example, all items with an external link 300 words. It will be another easily identifiable pattern;
fit the editorial style of linking site. If the linking site produces in its editorial plan usually articles from over 1000 words, hyper-detailed and have all a writing style “distinctive” and never link to the outside or do it by putting “nofollow” to links and has also kit text other multi-media content (images, video, etc.) and our text link has dofollow, 300 words, a style of writing such as “written in five minutes” and is devoid of multimedia content, then a little story ‘too much compared to what is normally published by the operator of that site.
I hope I’ve given you some food for thought to guide the most of your activities in this new year.
I wish you a highly linkable 2017!