How Google Adsense Works: Simple Guide

Google AdSense How Does It Work? If you have a website you probably already know AdSense, the Google platform that allows you to make money with a website or app by showing advertisements on your site.

Google AdSense allows all website, blog or app owners to earn money by displaying contextual, relevant and engaging advertisements within apps and websites.

The Publisher , or all subscribers to Google AdSense may well gain from this advertising within their websites.

Google Adsense is the most famous Pay per Click: you get paid for the clicks that your users, the people who come to your blog, make on the ads. Each click is equivalent to a certain number of cents of dollars or euros. Earnings vary depending on the sponsor clicked, below is a video showing the publisher control panel:

How does Google Adsense pay?

Google Adsense pays by bank transfer or check. The payout, that is the amount to be reached to obtain the payment is 100 dollars.

What are special about Google Adsense ads?

Google Adsense has launched ” Contextual Advertising “: the difference between normal advertising and contextual advertising is an algorithm that allows Google to show users only ads (ie advertising) contextualized to the topic our blog talks about, totally in automatic: you decide where to insert the advertisement and in what format, take the code, and Google will only show themed advertisements with the content of your article or blog.

According to great exponents of the blogging world, this advertisement could even be considered “an additional service to the catchment area that arrives on our blog”: if in fact a person wants information on a mobile phone, and we write a review, maybe Adsense will display some advertise with that cell phone model at the lowest price online.

How do I sign up for Google Adsense?

Just register from the Adsense site. After filling in the data you will have to wait for a confirmation email, but the confirmation criteria are simple enough for most users to be accepted.

What should you absolutely not do (and what to do) after being enrolled in Google Adsense?

  1. Do not click on your ads for any reason, neither for testing, nor to see a site that really interests you;
  2. Do not make your friends click: you would risk the ban and you will not be readmitted again;
  3. Fill in all the data correctly in your profile;
  4. Be careful with the content you post on your blog.

Want to know if I would recommend Google Adsense to a friend?

If I have to be honest yes, I would recommend it but, with some tricks. First of all, I do not recommend using Google Adsense exclusively : by accepting the Google contract, you declare that you are aware of the fact that Google can suspend your account at any time and for any reason;

How to place ads on a website / blog well?

The  Heat Map is a tool made available by Google that allows you to understand which are the areas of a website in which it is possible to place, with the maximum performance, Google AdSense ads and advertising in general.

The “hottest” areas are marked with stronger colors, the less profitable areas with lighter colors: it is also true that the results may vary from website to website, and a  continuous test is the best way to understand which positioning works. More.

Google AdSense pays more “first ads displayed”

Being an auction system, clearly the first ads in a text ad box will be paid more than the last ones:

  • Try to position the AdSense boxes in such a way that the most viewed and clicked is the first one clicked on the page (for example, if you enter a 728 × 90 but no one clicks on that banner, and the site loads it as the first banner, it will be on that banner that there will be the greatest earnings, it is better to remove it to move the “better paid click” right where users click);
  • Insert a few AdSense slots but intelligently to get better results: immediately before the title or immediately after the title for example;
  • Work on the colors to make them clear and visible, integrating them in an elegant and professional way to the site (avoid bright colors or colors that can lead to fraudulent clicks and therefore subsequently to the Ban)

5 Tips for Optimizing Adsense?

1. Increase ad visibility :

Are you sure that the best way to place Adsense ads is to disguise them or place them at the end of the page? (Camouflaging the ads, however, is not allowed by google regulation, so those who disguise the ads risk being banned).

Try to make the ads visible and easily recognizable, they must offer an extra service and not annoy the user or forcefully enter his mind (placing ads before giving useful content is not a valid choice, in my opinion ..).

2. The first impression is what matters:

You have probably already read it several times around the web, but an article that wants to give few but effective tips must contain this information.

The display of Adsense ads takes place according to a bid system: whoever offers the most is at the top.

This means that if I insert the first set of ads in a less visible part of the site, and a second set in a very popular part (which maybe receives more clicks), I will earn less than what I could potentially earn.

The advice is to place a few ads in the part that converts the most (always without being intrusive and annoying for those who read us), in this way, those clicks we receive will only arrive on the ads that have received the highest offers.

3. Is the best ad always the biggest one?

Big = More visible. But big = even more annoying.

Try to put yourself in the shoes of the person who enters your site, there are some sites where a large banner converts well and does not bother, while there are others where a large banner can cause discomfort and confusion to the user. Generally the best performing formats (trite topic) are the 728 * 90 Leaderboard, the 336 * 280 and the 300 * 250.

4. Google also thinks about those with little space!

And he thinks about it with sets of links: they are those Adsense ads formed only by links, but pay attention: by inserting these sets of links you will not earn on the first click received, but on the second action.

How do link sets work?

Insert the sets of links, suppose that the set includes a link “fashion clothing”, your user, once clicked on “fashion clothing” will end up on a page with sponsored links and only once he has clicked on one of these you will earn on the click.

5. More pages = More revenue

Logic wants that the more pages we have, the more articles we write, the more chances we have to earn (if I have a site with 100 articles I earn x, if I have a site with 1000 articles I earn xx), but this is not always the case.

Remember that what makes the difference is the quality and originality: once you write 1000 articles, in fact, it is not certain that all the articles will bring you traffic, indeed it will probably be a few articles that will bring most of the traffic to your site, and of these only some will be the articles that will grab the most clicks!

How can you not make money with AdSense?

Sites dedicated to uploading files (unless they place banners wildly and also insert pop-ups and pop-unders, but they are still seen as poor quality sites in the eyes of Google), forums, sites with games for children, sites dedicated to poetry or to song lyrics, graphic sites with no content.

How Much Does Google AdSense Pay Per Click?

The CPC (Cost Per Click), indicates the amount that  Google will recognize us each time a user clicks on one of the  advertising banners on our website.

The  CPM instead indicates the Cost per thousand impressions, or how much Google recognizes us every thousand views: in reality Google pays per click, but having the number of visits and views and the income received it is easy to calculate the CPM of an ad or of our account AdSense.

It is impossible to say in advance how much  Google AdSense pays for each click received: the value of the single click can vary based on numerous parameters:

  • Positioning of the clicked ad (in text formats the first at the top is paid more than the last);
  • Positioning of the ads within the site (if we insert 3 advertisements and people click on the one at the bottom of the page, the profit will be lower than the “first ad” displayed, which is usually the one that gets paid the most);
  • Sector or Niche of the site / blog where the ads are displayed

Nor should we forget the  Smart Pricing , the algorithmic system through which Google establishes the “value” of the click on an ad on our site (in practice, if our site brings low quality traffic, the clicks will be paid less. ).

Above you can see the statistics detected by Google Adsense, from what I can see the results are not so surprising, at least on the website / blog, taken into consideration.

Earnings per click on an ad range from 3 to 20 cents (on average), which is why you will need hundreds of thousands of page views to monetize attractive figures.

One thing that will surely come to everyone’s mind when reading this guide (as good Italians), is the “Crafty” action of clicking on your banners and earning faster .

Good try.

Too bad that Google is smarter.

Thanks to the help of sophisticated algorithms , Google is able to check the “authorship” of the click and, in the event that it discovers fraudulent clicks, it bans the user from the Adsense program , who will never be able to use the circuit again.

How to integrate Google Analytics into AdSense?

Integrating Google Analytics within Google AdSense allows you to obtain a series of  information relating to  AdSense ads and their performance on your site , in this way you can  optimize revenue and improve the layout of your site by adapting it to the needs of your users.

In fact, by identifying  traffic sources , geographical areas, the pages that make the most and many other information, you can develop your site to  earn with AdSense!

The data is updated 24 hours late, so you can see all the data after 24 hours, a weekly or biweekly consultation will still allow you to have more reliable and interesting data for your  ad optimizations .

To integrate the two accounts with each other and obtain advanced data, simply log into your Google AdSense account, then click on  Opportunities  and from here select ” Connect your AdSense account with Analytics “.

Also from this “opportunities” section, Google also allows you to:

  • Install an AMP plugin to constantly speed up your pages;
  • Promote your articles with matching content;
  • Make sure the ads on your site are displayed
  • Use new page-level ads for mobile devices

By clicking on “Connect your AdSense account” you can follow a simple wizard and in a few clicks you will have connected AdSense to Analytics!

Emails and Tips from Google AdSense

If you want to be always updated on all the news of Google AdSense and receive advice and suggestions to  optimize the performance of the ads on your website, which allow you to receive updates on:

  • What’s new in Google AdSense
  • Ad optimization tips
  • The Newsletters
  • The Offers
  • Information on other products and market research

By entering “Personal Account”, in AdSense, you will be able to go to “Other notification categories” and choose which emails and notifications to receive from AdSense!

How to Contact Customer Service?

Google offers email support in multiple languages ​​for all publishers who regularly earn more than $ 25 (or the equivalent in local currency) per week. Those who can contact support via email will find in the Contact Us section a form that allows you to send emails to the AdSense team.

You can also use the help center to get tons of information or to take AdSense training courses.

Reasons and Solutions to a Low AdSense CPC?

Are you wondering why your average AdSense CPC is so low? Let’s try to understand what are the reasons behind the decline in the cost per click of advertisements: it is Google itself that says that

Sometimes a single click on an advertisement can earn you a lot, sometimes several clicks don’t even earn you 50 cents. The main reason behind this phenomenon is given by the low CPC: By analyzing your AdSense control panel you will be able to find out the average CPC that the ads have on your website. It could be a wrong ranking that drastically drops your CPC, or simply an advertiser who is not on target with your site.

Have you ever seen Google AdSense ads placed inside a floating fixed DIV and wondered if it was against the regulation? AdSense answered this question by explaining that

Google AdSense users often ask if you can show AdSense ads within a fixed div – the answer is that you are not allowed to place AdSense ads within a fixed div . Using this practice goes against the rules for implementing AdSense ads.

Use Section Targeting?

We recently talked in a Google AdSense Help article , taking advantage of it allows you to increase your CPC and your CPM according to some AdSense publishers, in short

This is a system that allows the algorithm to understand which contents are to be taken into consideration when deciding which ads to show on your website. By entering a simple code you can tell the algorithm which content to consider as valid for the contextualization of the ads.

Is the first ad set worth more?

You should keep in mind, when placing ads on your website, that the first ad set has the best CTR and will show the advertisers with the highest CPC (i.e. those who pay the most to be first).

Harnessing the potential of the first ad set takes some work to understand which ad set users view and click the most. It will be necessary to do some tests to optimize the placements within your website, but the results will certainly be remarkable.

Does Google show a yellow box instead of AdSense on my site?

If a yellow box appears on your site before the Google ads, there could be two reasons: it could be a momentary phenomenon following the creation of the ads (it takes a few minutes, about ten, before Google starts serving ads within the your website) advertisements and new advertising spaces, or it could be a small bug in the AdSense ads: it is the <ins > tag  : some sites on wordpress have a style for the <ins> tag with a yellow background color: it will suffice change this rule in the template to solve the little “problem”

Copying content penalizes you, reduces traffic and earnings!

If your strategy involves copying content to have more articles on your site, it is good that you know that it is a strategy that will lead you straight towards a penalty:

Many users think that a good way to make quick money is to do contend duplication, or duplicate / copy content from other websites. Blinded by articles like “I earn 500 euros a day”, users think the easiest way is to create more content to get more traffic. Google penalizes sites with duplicate content by drastically dropping the traffic and ranking of these sites!

Ad Blindness: How to avoid it?

The phenomenon of banner blindness is a natural and unconscious phenomenon and indicates the ability of the brain to ignore (or not see) the advertising banners inserted within websites (with the exception of formats that are clearly too invasive).

In practice, people are more and more used to viewing advertisements and therefore are increasingly good at avoiding them. The same effect occurs on all websites, especially in those spaces where users are used to seeing advertising spaces.

Trying to vary the ranking and test the performance in various positions allows you to evaluate which ranking is better and increases your CTR. Another tip to put into practice is to periodically change the color of the ads : a different font or color will attract people’s attention, but remember not to use “too strong colors”, they could be counterproductive.

Is it possible to use CSS to alter the style of AdSense ads?

The answer is no . Google AdSense publishers are not allowed to use CSS to alter the appearance of ads. This possibility seems to be given only to some premium publishers.

Link your AdSense account and Analytics account?

Connecting your AdSense account with your Analytics account allows you to know and know which are the contents / articles that generate the most earnings, if there are sites that generate you revenue and which are the highest paid keywords for the content on your site .

All this information extracted from Analytics, when combined with AdSense, is ideal for optimizing your website and making it more profitable.

Google AdSense Pin Does Not Come: What to Do?

If you have already tried three times to request the PIN from Google AdSense, and you are unable to receive it, you can try to send a copy of your Identity Card or a document to Google AdSense.

In fact, your residence address is shown in your Identity Card, and if this is the same one you entered in your AdSense account, the account should be approved in a short time (usually it takes from one day to a couple weeks).

This way you can remove the payment block.

3 Ad Units per page

The regulation is clear. This has been the case for years: within a Google page, it allows you to insert a maximum of 3 AdSense advertisements. You can also place other advertisements from affiliate networks or other platforms, but filling your site with advertising could be counterproductive.

How Much Does Google Earn With AdSense?

This is one of the frequently asked questions that those who work with Google AdSense on their website / blog ask themselves : how much does Google keep from AdSense ads?

The answer was published by Google on May 24, 2010: on the Adsense Blog it  is in fact explained that the Google AdSense products are different:

  • AdSense for content
  • AdSense for search
  • AdSense inFeed
  • AdSense Related Articles

Google pays  68% of the price paid by the advertiser for his ad: for example, for a click paid by the advertiser one euro, the publisher will be paid 0.68 euro cents in the case of Adsense for content.

As for AdSense for search, the publisher / publisher is awarded 51%.

With the percentage that remains in Google’s pocket, research and development costs are covered for improving the revenue of all publishers and the platform, the ad management system and much more, in addition to clearly Google’s profits.

I hope this page has been useful to you, remember to also consult the section Earning online, if it was, I invite you to like it and share it on social networks, it costs you nothing, and I will be rewarded for the efforts made!

Good money online,

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