Content marketing: definition, strategies and advantages

Did you know that content marketing generates 54% more leads than traditional marketing? If you’re not familiar with content marketing, you’re missing an excellent strategy for growing your online business. Content marketing is a valuable strategy for establishing yourself as an authority in your industry and building trust with your audience. But what is content marketing? […]

Link Building: what is it +5 tips to get valuable backlinks

The link building is the practice of creating one-way hyperlinks (also known as backlinks ) to a website with the aim of improving the visibility of the search engines. In this post we will see what link building is , delve into the benefits of link building campaigns and give you some tips to create a successful link building strategy and get valuable backlinks . Let’s begin! What […]

Rank Math vs Yoast SEO: Which is the Best SEO Plugin in 2021?

Without proper  search engine optimization(SEO)  , your website is unlikely to reach a large audience. Until recently, Yoast SEO  was the go-to SEO plugin for most users, with its helpful content tips and easy setup process. Today, Rank Math is quickly establishing itself as the new SEO powerhouse, which may give you the question: How does Rank Math […]

What is Google indexing and how does it work?

Everyone wants Google to rank their website higher in search results and for good reason: 93% of all internet traffic starts on a search engine, so ranking on Google offers a great opportunity to reach users and generate conversions. However, not all sites can reach the top positions in the SERPs. First, Google’s algorithms prioritize the […]

8 ways to create quality blog content

Let me guess: have you written articles for your blog / site but they don’t appear in the top results on Google? Reading a quick and complete guide on how to create quality content for a blog  will remove some doubts about the functioning of the blogosphere and SEO copywriting. What does ‘quality content’ mean and, above all, why […]