6 golden rules for a successful blog
1) Aspect and theme of the blog aimed at a specific audience
The first element of the formula is precisely having a targeted aspect and theme . They must be closely linked to give a “coherent” overall image.
I also talk about this topic in my WordPress Course , which includes a workshop that leads you to creating a complete site for a restaurant business.
So concentrate on always dealing with the same issues (obviously also considering related and pertinent topics), and in choosing graphics and images in line with what you are dealing with.
For example, if you talk about cooking, choose a theme and photos that suit the main topic of your blog.
2) Quality content targeted to that specific audience
The second element concerns the attention you put into creating your content .
Your blog, to get a good amount of visits, must be in a specific niche. Too often, in fact, people launch blogs that cover so many different topics and realize they can’t keep up with it.
Or, there are people who work a lot in the production of content, only to realize that no one is really coming to read them because they are not interesting and “ viral ” enough for the web community.
If you can accurately identify your target audience, it will be much easier for you to create content that hits the mark, targeted marketing campaigns and successful promotions.
So, in summary, if you want to throw a successful blog, keep these three elements in mind:
- targeted audience;
- content built according to the needs of the public;
- aspect designed to involve the niche.
These are three key factors to be able to get off to a good start. But now let’s move on to the third point.
3) A lot of observation of the SEO rules
Since I imagine that you will be committed to creating quality content that is useful and sought after by your specific audience, do not avoid considering the importance of SEO, or Search Engine Optimization.
Through the careful observation of these rules you will lead your site to have a higher ranking among the results of search engines, and consequently you will get many more visits, guaranteeing success to your blog.
If you only focus on producing quality content without optimizing it for specific keywords , for example, people will never find it in organic results and your visits will be low.
The web provides you with a huge and easy-to-reach audience, but you need to know how search engines work and follow their rules when creating both the site and the content.
The best investment you can make is to take a good , practical and detailed SEO course .
4) Lots of activity on Social Networks
Whenever you create content optimized for a keyword, for a specific problem and for a specific audience, your presence on Social Networks becomes a fantastic outlet to launch your latest content.
What you need to do initially is to test the territory, studying which social sites could be where your potential visitors spend the most time.
Once found, start creating targeted social profiles, that is, they respect the main theme and appearance of your site.
Then study the numbers of conversions from social networks through Google Analytics and monitor which channel brings more traffic and which less.
Finally, be there, every day. Share , talk to people, get to know them, collaborate on projects and network. This is in fact a determining factor in achieving a successful blog.
5) Lots of guest blogging on targeted blogs
If you are in a niche large enough to hold at least 5-10 large blogs, I am talking about blogs with 5000-10000 daily visits, this factor will allow you to go the guest blogging route. This will help you increase:
- visibility and traffic;
Of course, when you write an article that will then be published on another blog , always make sure to study the audience of the host site and understand which are the hot topics that generate more discussions on the site.
For example, look at which articles receive the most shares and study which ones generate the most conversations in the form of comments.
Then draw your conclusions and try to develop a piece that is representative of who you are, what you believe and what you offer, but at the same time worry that this will still be of interest to the readers of the blog you are collaborating with.
6) Keep your blog safe
Using outdated versions of WordPress, themes, or plugins puts your blog at risk. An outdated platform exposes your site to cyber attacks that exploit known vulnerabilities. Updates to your everyday tools are not just annoying notifications, but often valuable improvements that fix security issues.
Set aside some time and check the following points:
- do you use complex and unique login data? Are you one of those who use the same password for many different services? Or maybe you use your birth date as a password, or 1234? Think again and quickly. Choose a password that is strong and unique to WordPress.
- Use plugins that improve WordPress security. In our guide on how to secure your WordPress site with Wordfence Security we explain step by step how to use this very good plugin to improve the security of your blog.
- Is your WordPress installation up to date? If the answer is no, make the platform and theme updates now. If you need help, we’re here for you – read how to update WordPress themes
Save all content on your site regularly and following a strict schedule. In this article, we explain how to backup a WordPress website with Duplicator.
By following these 6 steps you will be practically present on the web at 360 °. This “total” approach will allow you from the beginning to be on the right path to achieving a successful blog.
Do you have a blog?
Do you already implement any of these strategies?