Anyone who runs their own website on the Internet is happy to see a large number of visitors. The desire for more traffic is initially completely independent of whether you want to earn money with your site or whether you are only running it for a private passion. Experience has shown that there is always room for improvement when it comes to traffic. If you run a WordPress website and are currently looking for new traffic ideas, you will find important inspiration for your online marketing in the following article.
WordPress offers a lot of potential for increasing traffic
Before we go deeper into the topic of increasing traffic, a few words in advance about WordPress. The CMS is one of the most popular content management systems for private and commercial websites. The system is continuously being expanded with new features and provides the best conditions for building strong websites that generate a lot of traffic. The basic functions of the CMS are free of charge – but those who do not want to do without important functions such as a contact form can book individual features. There are numerous applications available, especially for online marketing, that can help you increase the traffic on your site. We would like to give you an overview of these possibilities below.
This is how you get more visitors for your website
There is no magic formula for increasing traffic on your website, but there is a large mix of building blocks that you simply have to stack on top of each other for more visibility. If you take advantage of the options mentioned, you will surely quickly look forward to a lot of new visitors.
Tip 1 – Make your website fit for the search engines
You don’t have to be an SEO expert to lay the foundations for your site to be found on Google & Co. An important basis for your optimization work is the connection of your site to the search console. Google has explained how this works in a detailed article . The search engine uses this search console to provide you with important information on how to improve your website. You can check whether the site has any technical errors, whether it has been optimized for mobile devices and how your content is doing. If you want to make your website fit for a traffic increase, you should have the ambition to eliminate all error messages
Tip 2 – Optimize your website’s loading times
The search engines prefer websites in the ranking that have fast loading times. Because a slow page load annoys visitors and leads to high abandonment rates, which in turn has a negative effect on your traffic and your ranking. You can find out how fast your page is currently loading via the Pingdom Website Speed Test, for example. If you have discovered potential for optimization here, you can choose from a number of WordPress plug-ins for optimization that you can use even without programming knowledge. We have had good experiences with the “Speed Booster
Pack” or “Autoptimize”.
Tip 3 – Create new content regularly
You should create an incentive for your visitors to visit you regularly. You can only do that if you continuously produce new content. A positive side effect:
with each post you also expand the keyword set under which you can be found in the search engines.
Tip 4 – Define a focus keyword for each post
Without wanting to go too deep into the topic of search engine optimization at this point, you can still consider some important basics. Google and the visitors to your site attach great importance to quality content. A topic should be covered in full without getting too far. Under no circumstances should you write keyword-heavy content that at first glance was only written for the search engines. Rather, well-optimized content is nowadays understood to mean texts that have a keyword focus and cover the semantic field around it. You can get support with text design from seobility , for example – a tool with what we consider to be the best price-performance ratio for anyone who wants to do text optimization from a single source.
Tip 5 – use online marketing plugins for WordPress
The WordPress community has now developed a number of plugins that will professionally support you in implementing your online marketing measures. At this point we would like to introduce you to 3 of them, which from our point of view make sense to increase the traffic on your site.
One of the most famous SEO and online marketing plugins for WordPress is Yoast SEO. The application analyzes your site and alerts you to general errors. The analysis appears under every page that you have created so that you can take individual measures to improve it.
All in One SEO Pack
This plugin automatically improves the performance of your site for better findability in search engines. Among other things, it offers XML sitemap support and Google Analytics support and automatically creates optimized meta tags for your posts.
This plugin supports you in improving the quality of the content of your posts. Better content will also gradually lead you to more visitors.
Tip 6 – Link your website on the net
The principle of the internet is based on links. Websites create a relationship with one another with a link – each link is rated as a recommendation by the search engines. For example, if you place a link to your website on a popular blog, you will get a lot of new visitors. How you get new links is possible in very different ways. For example, you can write guest posts for relevant portals in your industry and include a link to your website. But make sure that you do not violate the guidelines of the operator. You can also link to other blogs in your posts that you want to recommend to your community. In many cases the webmasters thank you with a corresponding backlink.
Many link building methods exist that are against Google’s guidelines. This includes, for example, buying links. You should definitely refrain from these methods in order not to risk a complete exclusion of your site from the search engines.